Social Media for your Small Business – Dos and Don’ts

Social media. You know you need to use it, but you haven’t really done much to utilise these valuable tools for your business. This is a big mistake.

Social media is increasingly the main way that consumers access brands, services, products and entertainment that they wish to purchase. Through endorsements from friends, unique and interesting content and a consistent stream of information about sales, promotions and new products, social media snags the attention of your target clients and encourages them to build a lasting and meaningful relationship with your brand. Here are some simple dos and don’ts to help you harness the power of this effective tool.

DO – maintain consistent branding and product names across multiple platforms.

DON’T – be listed as ten different names on ten different sites.

DO – take on only as many social media platforms as you think you can handle at once.

DON’T – sign up for Twitter, Vine, Tumblr, Instagram, Snapchat and Facebook – and then leave most of them languishing and un-updated.

DO – regularly update your profiles with fun and unique content.

DON’T- spam your followers with constant sales pitches and advertisements.

DO – consult with a digital agency to determine who your target clientele is, and how best to reach them via social media

DON’T – go into this process blind, and without consulting a digital agency – it’s a waste of your time and efforts.

While maintaining your own personal Facebook page may seem like a piece of cake, managing social media accounts for business can be far more complex. Let Sitesky, one of London’s leading digital agencies, help your business gain more followers – and profit – by helping you compose a social media strategy today.

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